You find yourself scratching your head and don’t know what to post on your platforms. At the same time, you have so much value to share with your community. 

Creating a content calendar for a business is a great way to organise and plan our marketing efforts. It helps ensure we consistently produce and distribute valuable content to our audience. Here's a step-by-step guide to enable us to create an effective content calendar:

✅Define Our Goals and Purpose:

Determine what we want to achieve with our content. Our goals and purpose will guide the type of content we create and the platforms we use.

 ✅Understand Our Audience:

Identifying our audience's preferences, interests, pain points, and behaviours is essential. This knowledge will help us tailor the content to resonate with the audience.

 ✅Choose Content Types:

Deciding on the types of content we want to create, such as blog posts, social media updates, videos, infographics, podcasts, etc., may take more time. Most important is to consider what formats our audience prefers, and in the end, we want to help people get their desired outcomes. 

 ✅Select Platforms:

Selecting a platform seems more straightforward these days. We need to determine which social media platforms, websites, blogs, or other channels we will use to distribute our content. Different platforms may require different types of content and posting frequencies. Be careful not to select too many platforms to avoid too much work and feeling overwhelmed.

 ✅Create a Content Calendar Template:

The easiest is to use Google Sheets, Excel, or specialised content calendar software to create a template. In your Google sheet, you will need to Include columns for dates, content topics, content types, platforms, keywords, and any other relevant information.

Hopefully, those simple tips will help you get closer to what you want to achieve. Follow my blog and subscribe to get more tips.